The Merrillville Chamber of Commerce has always been dedicated to helping the business of Merrillville grow and prosper. Since 1954 we have been helping our local community by being advocates for the business owners that grow our local economy. Today we want to share some tactics for helping local businesses that are much more modern than we could have imagined in 1954, especially with the rise of the Internet.
How the Internet Has Changed Local Business Development
For those of us that still remember the Yellow Pages, they used to be crucial for any customer wanting to find a local business, from a locksmith to a plumber to a gardener, there was really no other place to turn to to find a listing of companies. The Yellow Page business was a mammoth business with Billions (with a B!) of dollars in yearly revenue. They held a extremely strong market position, with millions of households utilizing them to find business and millions of businesses paying them for priority placement in the books.
All that changed in the late 1990s and early 2000's, as more and more households started utilizing computers and the Internet to search for information. Search Engines (like Google) started becoming the primary source for information for many households, with only the older stalwarts not adopting the new technology and sitcking with a phonebook to find information.
With the launch of the iPhone in 2007, and with it a creation of a whole new market sector, the SmartPhone, Internet access became available not just to those that have a desktop computer, but pretty much anyone, anywhere, that had their smartphone with them. This was the next step, and perhaps final step, in moving the local Yellow Page business further into the history book.
Now YellowPages, YellowBook and other institutions are essentially completely online, competing for the same Search Engine market space that everyone else is. Google has essentially monopolized the entire market, and everyone is trying their hardest to get a piece of the pie. Local companies are now faced with the same challenge, how do they get visibility in their local market.
Competing in the New Search Engine Landscape
So how do local companies compete? Well, any business owner will probably tell you that getting a website online is your first step. Once you do that, the next step is to try and get it visibilty. To do this, you can follow the old model, pay for priority placement, just like you would have done with the YellowPages. Google Adwords is now the go-to service for getting paid traffic to your website (and let's not forget, Bing and Yahoo also have similar ad platforms). In additions, the new landscape of Search Engines has made ranking "organically" (i.e. not paid placement), very valuable. This process of trying to optimize your presence in search engines is called, appropriately, "Search Engine Optimizaiton". These "SEO" Services have become an increasingly popular resort for local businesses, especially with paid placement becoming extremely expensive.
Even as we get more and more technologically advanced, the basic principles of local business marketing tend to regress to the mean, i.e. they stay essentially the same as they were 50 years ago. Go where you customers are (nowadays they are using their computer, probably on Facebook or Google). Give the customers what they needs, and don't make them think too much (nowadays it's about good website design and usability). Finally, have a good product that people will recommend to their friends (word-of-mouth marketing is still the most effective at building trust).
Staying competitive in a changing market can be jarring and difficult at times, but that's why we are here to help! We hope this has been enlightening to you, and if you have any questions be sure to contact us!
It is your home where you will find your solace at the end of the day, and that is why you must make it a haven of comfort and safety. Amidst the dangers and the uncertainty of the outside world, it is the home that is going to make you feel safe and happy, knowing that you are inside a place where there is little danger.
Yet, with the increasing crime rate, it is important to make sure that your home is one that is kept secured using advanced security systems. Using high quality, modern security locks will certainly help with this regard. And so, you will certainly need the help of a residential locksmith near me to help you review the adequacy of your current locks and recommend and install any better quality locks required.
Residential locksmiths are more than just guys who are going to pick the locks or replace whatever keys you may have lost. These people are trained in such a way that they are able to provide with advanced security advice and capabilities, so that your home is going to be made totally secure.
These people are so adept when it comes to installing locks and other home security systems that you will be able to adequately secure your home quickly and efficiently, at a reasonable cost.
That is why, when you use the services of a licensed residential locksmith, then you can be certain that your money is invested well, and will be happy with the results There is no amount of money that buys peace of mind and being safe and secure.
It is necessary in this day and age, where there is an increase in crime and burglaries, to make sure that you do not fall victim by seeking help from a residential locksmith immediately.
Building a house is not an easy task as one would think. You will come across more than ten reputable and well-recognized home builders in Melbourne. However, you need to be warier when it comes to choosing the company that you want to build your luxurious home. Luxurious home builders in the Victorian area normaly will offer you the services of building a home, renovating an old one or even selling to you a new house. Most people feel challenged by selecting the best luxury home builders in the Melbourne area but here are some intriguing secrets that will help you find the best.
From the outset, have a budget range value in your mind so that you have a clear picture of what you will be looking for. A set budget ensures that you won’t go below your standards or above especially when doing your research on the best home builders.
2) Compile a list of luxury home builders in Melbourne
After you have set your budget, come up with a list of home builders from your local home builders association, newspapers and the internet. Get to know about their professionalism and how they work by looking up at their advertisements, articles and online reviews. Watch out for builders who tend to overcharge for their services. This will help you to find the best Luxury Home builder in Melbourne.
3) Make an appointment
Once you have selected the best from the long list, plan on meeting them and discuss the type of a house that you want as well as their availability. You could also ask the builders to refer you to previous clients they have built houses for.
4) Get the price quotes and the quality of your custom home
Of course, a high-quality house would go for more money compared to a low-quality house. Get the price quotes and compare them to your budget. Know about all the specifics by asking questions, which a good home builder should answer freely and with crucial details. Luxury custom home builders are quite reliable only that you need to be a little bit wary since it is a major investment that you would not want it going wrong.
Just in case you don't know how to swing or play golf at all 😉
The Crossroads Regional Chamber of Commerce will host a Golf Outing Scramble on Thursday,
July 15, 2010 at Innsbrook Country Club. The scramble will encompass the former Merrillville/Crown Point Chamber Golf Outings. The merger of these two strong organizations has generated an enormous amount of excitement and we anticipate selling out all foursomes and advertising sponsorships. Click here for the reservation form.
The early bird price per golfer is $150 and includes golf, lunch, dinner, two (2) beverage tickets,
two (2) entries into the door prize drawing and the chance to win one of two Pool Social Club memberships donated by Innsbrook Country Club. Any golfer paying after Friday, June 4, 2010
will be charged $175 per golfer.
Listed below are available opportunities and advertising sponsors as of: May 7, 2010
$750 sponsorship. During dinner one lucky golfer will have the chance to sink a putt for $10,000. Sponsorship includes your color logo and/or company name on signage at putting competition and also on the welcome banner displayed at the registration area and in the dining room during dinner.
Sponsored by: Professionals' Title Services, Inc.
Five $500 opportunities available.. All six par 3’s Tee’s will have exciting prizes. Sponsorship entitles you to one (1) recognition sign at the tee and (1) recognition sign at the green with your color logo and/or company name. Sponsored by: NIPSCO & Mike Anderson Chevrolet of Merrillville with four opportunities remaining.
Three $500 opportunities available. Sponsorship includes two free dinner tickets and color logo and/or company name on the welcome banner displayed at the registration area and in the dining room during dinner.
Two $400 opportunities available. Sponsorship includes two free lunch tickets and color logo
and/or company name on the welcome banner displayed at the registration area and in the dining room during dinner. Sponsored by: Puntillo Orthodontics, P.C.
“Odd” Ball Sponsorship:
$300 sponsorship. Golfers purchase one golf ball per team; Ball must be played by one member of team on every hole in the same rotation throughout the round. Teams returning with their “odd ball” are entered for a chance to win a prize. Sponsored by: Snow & Ice Pro's, Inc.
Tee Advertising or Green Course Advertising:
There are many $150 each sponsorship available entitling you to one (1) recognition sign with your color logo and/ or your company name. Should you decide to hold a competition on this hole, you provide the prize/award. (The competition must be approved by the Chamber & Chairmen of the golf committee).Sponsored by: Bryce Downey & Lenkov, LLC, Citizens Financial Bank, Geisen Funeral, Cremation & Reception Centre, Hays and Sons Complete Restoration, Indiana American Water, McShanes, Inc., Peoples Bank, Schlyer & Associates, State Farm Insurance - Don Gray Agency, Tech Credit Union, The Radisson, Towne Centre Retirement Community & Universal Restoration. There are 11 green sponsorships remaining.
For more information please contact Karla at the Merrillville office: 219-769-8180 or firstname.lastname@example.org. You may also contact Committee Co-Chairs: Tracy McMahon
of Citizens Financial Bank at 219-228-2179 or Tory Prasco of Burke Costanza & Cuppy, LLP
September 23, 2009 proved to be a “Bounty of Business” for exhibitors and those in attendance at the Merrillville Chamber of Commerce annual fall expo held at Avalon Manor. The Trade Show committee wishes to thank Peter Kaiafas and his staff for hosting the expo as well as the Business After Hours which immediately followed.Our sincere thank you goes out to all of the participating businesses.
We hope the success of the expo continues in your everyday business ventures - Silver Sponsors:Doctor’s Choice Home Medical Equipment and Indiana Wesleyan University, as well asMedia Sponsors: Family Flyer, Panorama Magazine, Post-Tribune, Professional Information Systems, Radio One Communications, The Times, and VIA Marketing. Premium booths were represented by: Chiro One Wellness Centers, Comfort Keepers, Crowel Companies, Post-Tribune, Professional Information Systems, The Times, Towne Centre Retirement Community. Participating Exhibitors were: ADT Security Services, Crown Trophy, Dennis Crane Photographers, dlux Evolutionary Personal Training, First Midwest Bank, Gordon Food Service, Hammond Innovation Center, Holiday Rent-A-Car, International Wine Market, JDK Enterprises, Kauffman Chiropractic, Kwik Kopy Printing, Lake County Public Library, Landmark Sign Group, LifeWeigh Bariatrics, Lupus Foundation of America, Mini Storage Depot, Panorama Magazine, Peoples Bank, Radio One Communications, Spring Mill Health Campus, Standard Bank and Trust Co., Tech Credit Union, Town of Merrillville, TradeWinds Services, Uno Chicago Grill, and Zoom Clean Car Wash. Donors: Post-Tribune (exhibitor lanyards) and Professional Information Systems (Grand Prize Sponsor).
Thanks to our Networking Card participants – Crowel Companies, Dennis Crane Photographers, Doctor’s Choice, Holiday Rent-A-Car, Indiana Wesleyan University, Kauffman Chiropractic, Kwik Kopy, Panorama Magazine, Peoples Bank, Post-Tribune, Standard Bank and Trust Co., The Times, Towne Centre Retirement Community, TradeWinds Services, and Zoom Clean Car Wash - and all of the exhibitors who contributed extra door prizes which added to the excitement of the day. The Trade Show Committee contributed to the planning and production of the Expo and we greatly appreciate their participation and expertise. Vice-Chairman of Business Development Skip Bosak of Bosak Motor Sales, Committee Chair Bob Becker of Meeting Planners, and committee members: Beverly Braun of Doctor’s Choice, Ronald Greger of RWG Consulting, Cindi Hall of Zoom Clean Car Wash, Jill Kotul of JDK Enterprises, Robin Meacham of First Midwest Bank, Vernon Richards of Standard Bank, and Susan Richardson of Post-Tribune.
A very special thank you to Bob Becker, of Meeting Planners, for his informative pre-Expo presentations which aid exhibitors in their preparation and marketing during the expo. Special thanks also go out to on-air personality Tom Lounges of Radio One Communications and his crew for their DJ services and prize giveaways throughout the day’s event. Congratulations to Grand Prize winner Phyllis Simko of the Lupus Foundation, recipient of the Smart Phone valued at approximately $700 donated by Professional Information Systems.